Typography Analysis

Cover

• Masthead:
• Style - Blocky and bold
• Range - One font
• Size - 1/6th the page height
• Colour - Red
• Case - Capitals
• Cover Lines:
• Style - Straight and bold / thin
• Range - Two fonts
• Size - 1/16th the page height / 1/10th the page height
• Colour - White / Red / Black
• Case - Capitals/Sentence Case
• Puffs/Pugs:
• Style - Straight and bold
• Range - One font
• Size - 1/16th the page height
• Colour - White
• Case - Capitals
• Small Print:
• Style - Straight
• Range - One font
• Size - 1/32 the page height
• Colour - Black
• Case - Sentence Case

Contents

• Headings:
• Style - Straight and bold
• Range - One font
• Size - 1/8th the page height
• Colour - Red w/ white outline / White on a black bar
• Case - Capitals
• Subheads:
• Style - Straight and bold
• Range - One font
• Size - 1/16th the page height
• Colour - White on black bar
• Case - Capitals
• Small Print:
• Style - Straight and thin 
• Range - One font
• Size - 1/32 the page height
• Colour - Black
• Case - Sentence Case

DPS

• Headings:
• Style - Bold and straight
• Range - One font
• Size - 1/13th the page height
• Colour - Black
• Case - Capital
• Subheads:
• Style - Small and bold
• Range - One font
• Size - 1/78th the page height
• Colour - Black
• Case - Sentence Case
• Byline:
• Style - Small and italicised
• Range - One font
• Size - 1/78th the page height
• Colour - Black
• Case - Sentence Case
• Pull Quotes:
• Style - Typewriter style
• Range - One font
• Size - 1/39th the page height
• Colour - Gold
• Case - Sentence Case
• Article Copy:
• Style - 
• Range - 
• Size - 
• Colour - 
• Case - 
• Small Print:
• Style - Typewriter style
• Range - One font
• Size - 1/78th the page height
• Colour - Black
• Case - Sentence Case

Initial Design Ideas

Many ideas were proposed for the main image, some breaking and some conforming to genre conventions. The first idea conformed to genre conventions by being at eye-level and showing the model facing the camera with their arms crossed. This conforms to genre conventions as it connotes rebellion, which is an applicable theme to indie, this can also be associated with Osgerby's 1998 theory stating that " Youth is trouble, youth is fun". A secondary main image idea would have been a high angle close up of the model. This would have played on the downward social comparison gratification of Blumler and Katz' uses and gratifications theory as it would show the model from above, giving connotations of them being lesser than the reader. This is also relative of Keith Gandal's 2007 theory of audiences being drawn to 'rags to riches' stories.



There were multiple titles that were considered for this magazine such as; Just Rock, Amp(ed), and Heavy Roller. The name decided upon name, Amp'd, was derived from Amp(ed) as it was believed to be the most appropriate for the given genre of the magazine, that being indie rock. The name Amp'd has appealing properties that would resonate with a younger audience specifically between 15-24 years as it uses a contraction apostrophe to replicate the way many people of a younger audience speak in terms of removing 'unnecessary' letters from certain words, such as how the 'e' is removed from "Amped" to produce "Amp'd".

Font Ideas/Usages

This is the font I was planning to use for my masthead. I have chosen this font as it suites the style of the type of magazine I am aiming to create, that being indie rock. The font is deliberately blocky and bold as it connotes masculinity, which is prevalent within the rock genre. The way the masthead is spelled is also deliberate in order to further relate it to the rock genre.


This font would work well as a basic type face for my magazine as it is very easily read and follows the general conventions of the indie rock genre. The font is made to appear as if it were from a typewriter which relates the the indie genre as many independent artists have low production costs due to their independence from a large producer. So by using a typewriter-esque font it gives the appearance that the media does not have access to something such as a computer which furthers the connection to the indie genre.




Similar to Bebas Neue, Lemon Milk, would make a suitable font for cover lines due to it's bold and straight-edged look. This makes it stand out more than other fonts and will help contrast it from the background it's on and any surrounding elements of the magazine.