Preliminary Task 7: Original Images

Preliminary Task 5: Flat Plan

Preliminary Task 4: Target Audience

The Primary Target Audience for a college magazine is people of any gender from the ages of 11-19. Rarely will college magazines pander to the parents of the students inside the college and but it could be argued that the Secondary Target Audience would be people of any gender and between the ages of 30-50 for the reason that it is entirely possible and most likely a consideration on each colleges part. The Social Grades of both Target Audiences are most likely to be between D and C1. This is subject to change depending on what location or environment the school is in yet it is most likely to be in this range. The D to C1 range includes anyone who has a semi-skilled manual occupation or is in a clerical or junior administrative position.

Similarly to Social Grades, it can be assumed that most of the students that would read the magazine would be in the working class although it is not necessarily always true, such as in the event one of the students families may be in the middle class or above. Furthermore, if one of the students parents were to be in a higher class, then it would be that the secondary audience's Social Grade and class would be very similar to the students at D to C1 or perhaps even D to B, for the Social Grade, and working class to middle class for the secondary audiences class. The inclusion of the B Social Grade means that those in an intermediate managerial or administrative position would be included.

The uses and gratification of the magazine would primarily be cognitive, and possibly affective, and socially integrative. The magazine would assist cognitively due to it relaying information from the college to students and parents alike; affectively as someone could feel emotively, such as prideful or excited at a given piece of information, for or because of someone or something in the college, such as an event; and to fulfil socially integrative needs by giving a common topic for discussion among students or parents. This would most likely apply to both the primary and secondary audiences.

This information lines up somewhat well with a survey I conducted from a broad range of people, yet kept to a small scale. There were a considerable amount more male than females that took this survey, were this to be reproduced it would be favourable to have an equal amount of each gender. The prediction of age being between 11-19 was very accurate as there were no results higher than that boundary. Most of those who took the survey were people who read college magazines at a ratio of 3:1 for people who do read them against those that don't. The rate at which people read college magazines is varied greatly. 2 of the 8 said they read them weekly, 3 out of 8 said they read them monthly, 2 said they did not actually read them, and 1 said they read them 'occasionally'. 

Goward Media AS Cover

This is the magazine cover for the magazine from Worcester College. The cover is a simple main image with a masthead, and a dateline. It does not have any cover lines as it is very plain and open. The dateline is somewhat unique as rather than displaying an actual date it instead displays an obscure holiday, Michaelmas, that takes place on September 29th and marks the day harvest ended and is the day of the Feast of St Michael, a strong biblical figure. The issue number is shown opposite to the dateline and is in the same font and of a similar size.

This gives a good sense of symmetry that could make the magazine appear more attractive and eye-cat These show the intellectual nature of the owners of the magazine and the reader, as well as a possible high acceptance or practise of Christianity or religions in general.

The masthead is very simple and just states the name of the college, "Worcester College" with the word "MAGAZINE" underneath in a smaller font as to not steal attention from the college's title. Its font is curved and sans-serif. This presents a more approachable appearance for the magazine that could juxtapose other elements of the magazine such as the main image and its representations.

The main image shows a man in robes under an archway. Immediately it is clear that the mise-en-scene is of the theme of a college environment, as would be expected from a magazine based in and about a college. The lighting from the inside of the building is dim to further the contrast between the inside of the building and the outside, as well as bringing more attention to the man in the archway. In the foreground there are three obvious objects: a notice board, a stone column, and an artistic seal. These objects all connote an academic and well respected environment. The seal and stone column both connote an ancient history for the location with could represent wisdom in the college community. 

The layout of the contents page for the Worcester College magazine is very different to the cover in that it does not include a main image with overlaying text but rather a small collection of images off-centre and correlating to some of the headings opposite. The format they have used is standard for contents pages and will be seen more often than not as a result.

Another juxtaposition from the cover is that the tones and colours used are much lighter. This is most likely to increase potential readability and to allow for those, even with reading disabilities, to understand the writing.

There is no clear mise-en scene throughout the images used and there is also a varied representation for each image. These both imply the college is a large and varied location as there is no one continuing theme or setting throughout the images and perhaps the college as a whole.

The representations in the images are all fairly standard for a college. None of the shown 'communities' are represented in a specific way and each image is much more of a demonstration than a message itself as each is somewhat generic and shows only typical images of events that would take place in a college such as a student working, and a lecture taking place.







This is the magazine cover for the Cansius College Magazine. The cover is similar to the last on the terms that they are both primarily a main image with very little text otherwise. This magazine cover has no cover lines, but does have a main cover line. The cover also does not have a detailed dateline as it simply says 'Spring/Summer 2016', because it says the season rather than the exact date it can be assumed that he magazine is either a quarterly magazine, or because it shows two seasons, a bi-annualy updated magazine.

The main image of the cover is much more 'friendly' than the previous and features a somewhat academic background with two people of adequate age, who are most likely teachers based on context and dress, instructing two people of a much younger age, who are most likely students also due to context and uniform.



The masthead for the magazine cover is a deep blue, serif font. The colour blue connote intellectualism, calmness, and safety, all important themes of a school or college location. The serif font also implies a sense of academic sensibility as well as having the masthead clip behind the main image implies that the magazine is well known and
so they do not need to display the entire title.

The contents page for the Canisius College Magazine is very different to the last contents page as this version chooses to use a much more visually appealing style by having much more to look at than the previous. It also uses images much more frequently than most other contents pages and is lain out quite differently too. Rather than having a falling list that demonstrates each topic, this magazine decides to instead show a collection of images with a number on them that corresponds to a page number where that story is, and a small description beside them that briefly sums up the story.

Throughout both; the images and otherwise, there is a strong use of a deep blue. This tone, as stated prior, connotes safety, intelligence, and calm. The constant use of it also allows for other colours to attract the readers attention more easily, such as the yellow used in the headings for each story.


All but one of the images is taken from an eye-level angle. This is an angle commonly used to show an equal footing with someone and is used for that exact purpose in this format. It is meant to show that anybody is entirely able to be in their position, which is a very relevant idea for a student in that college that would be reading this magazine.



AS G321: Print Brief

PRINT BRIEF

Preliminary exercise: produce the front page of a new school/college magazine, featuring a photograph of a student in medium close-up plus some appropriately laid-out text and a masthead. Additionally candidates must produce a mock-up of the layout of the contents page to demonstrate their grasp of the programme.

Main task: the front page, contents and double page spread of a new music magazine

All images and text used must be original, produced by the candidate, minimum of FOUR images per candidate.